The new age of food marketing: How companies are targeting and luring our kids — and what advocates can do about it

The explosion of digital culture in recent years has changed how fast food and soda companies market to children and teenagers. Today, powerful and intense promotions are completely, seamlessly integrated into young people’s social relationships and minute-by-minute interactions. This report from Center for Digital Democracy, Public Health Law & Policy, and Berkeley Media Studies Group explores some of marketers’ latest techniques, explains why they should concern public health advocates, and offers resources for taking action.

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