Marketing sugary cereals to children in the digital age: A content analysis of 17 child-targeted websites

Cereal companies, the third biggest food marketer to children, are using sophisticated online marketing techniques to target kids with unhealthy products and get them to engage with brands in ways not possible through television advertising. In this study, BMSG staff, along with the UConn Rudd Center‘s Jennifer Harris, explore cereal companies’ digital marketing tactics and implications for public health.

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