Interactive food & beverage marketing: Targeting children and youth in the digital age

Advertisers today have opportunities to target adolescents like never before. Increasingly, this is happening through under-regulated digital platforms that often take advantage of the way teenagers think and process information. Kathryn C. Montgomery and Jeff Chester expose some of the ways companies have been targeting adolescents in their digital marketing efforts and call for stronger policy solutions to adapt to marketers’ changing playing field and tactics.

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