Digital marketing to youth: an emerging threat

Much of the debate on the roles that media and advertising have in the youth obesity crisis has focused on television. In this article, the authors argue that increasingly sophisticated digital marketing has escaped the same level of scrutiny, with the result that young people on both sides of the Atlantic are at risk from a marketing industry that is able to target them with an ever increasing level of personalization. They conclude that, while self-regulation is undoubtedly of value, the time has come for governments to take decisive action of their own.

Download the article: