Alcohol marketing in the digital age

New technologies are fundamentally altering the alcohol marketing landscape. Even as the “information superhighway” has given way to a web devoted largely to commerce, marketing is one of the least understood aspects of the new media culture. This report summarizes findings from a study BMSG conducted with the Center for Digital Democracy to identify and analyze the emerging alcohol digital marketing practices and to assess the policy implications for both.

Download the report: https://www.bmsg.org/wp-content/uploads/2010/05/bmsg_report_alcohol_marketing_in_the_digital_age-1.pdf