update
digital ads

FTC Filing, October 19, 2011

News release

Consumer Groups File FTC Complaint Against PepsiCo for "Deceptive and Unfair Digital Marketing Practices" Targeting Junk Food to Teens [pdf]


News coverage

Stories from October 19
NYT Media Decoder Blog: Complaint Accuses Pepsi of Deceptive Marketing

AppetiteforProfit.com: PepsiCo wants to "scare the crap" out of your kids

BusinessWeek: Pepsi Uses Games to Mask Doritos Marketing to Teens, Group Says

PRWeek: Consumers question Doritos marketing methods

Bloomberg News: Pepsi Uses Games to Mask Doritos Marketing to Kids

Consumer Reports: Complaint filed against PepsiCo's Frito Lay for Deceptive Ads Targeting Teens

BroadcastingCable.com: Consumer Groups Target PepsiCo Over Digital Marketing to Teens

The Hill: Consumer Groups File Complaint Against PepsiCo Over Teen Marketing

Food Politics: Consumer groups complain to FTC about PepsiCo's digital marketing to kids

Reuters: Consumer groups say junk food ads mislead teens

DigiDay: Short Takes: Privacy Groups on Snack Attack

MediaPost: Consumer Groups Want FTC Probe of Fritos' Marketing

Financial Times: Pepsi faces digital deception accusations

MediaPost: Pepsi accused of deceiving teens with immersive ads

Direct Marketing News: Privacy organizations file FTC complaint against PepsiCo

Advertising Age: PepsiCo Hit with Allegations of Deceptive Advertising to Teens

AdWeek: Groups Call for FTC to Investigate Doritos' Digital Marketing

Associated Press: Consumer groups say PepsiCo Misleading Teens

PotatoPro, reprinted from Marketwatch: Consumer groups target Frito-Lay for deceptive marketing

Stories from October 20
Washington Post: Consumer groups file PepsiCo complaint

Brand Channel: PepsiCo Refutes Consumer Watchdogs' Deceptive Marketing Complaint

Marketing Magazine: PepsiCo's Doritos facing FTC complaints over games, concerts


Stories from October 21
Lexology: Consumer groups ask FTC to investigate PepsiCo's teen marketing

Lexology: Consumer interests seek FTC investigation of digital youth marketing; Doritos targeted


Stories from October 24
Big Think: PepsiCo Accused of Deceptive Advertising to Teens with Hotel 626 and Asylum 626 Digital Marketing Campaigns

Wassom.com: First, they came for the Doritos: AR campaign spurs legal complaint, with more to come

Stories from November 7, 2011
the CMO site: http://www.thecmosite.com/author.asp?section_id=1253&doc_id=235230

News Coverage of July 2008 Memo

Business Week: Crying Foul over Online Junk Food Marketing
Read Article »



Statement from FTC Workshop Panelist Kathryn Montgomery
July 17, 2007

Statement from Kathryn Montgomery



Press Kit May 17, 2007

News release
New release (en Español)
FTC letter
Statement from Senator Tom Harkin
Statement of U.S. Representative Edward J. Markey
Statement from Marion Nestle
Statement from Strategic Alliance
Statement from Kelly Brownell
Fact Sheet
Speaker Bios

 

News Coverage of May 2007 Report

Business Week: Is Online Marketing Making Kids Obese?
http://www.businessweek.com/technology/content/may2007/tc20070517_416894_page_2.htm

Adweek: Advocates Rip Digital Tactics
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003587120

New York Times: Protecting kids from online food ads
http://www.nytimes.com/cnet/CNET_2100-1025_3-6184479.html?_r=2&o&oref=slogin

Marketing Daily: FTC Is Urged To Investigate Digital Food Marketing To Kids
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=60567

MSNBC: Is Online Marketing Making Kids Obese?
http://www.msnbc.msn.com/id/18720555/

LA Times: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=LATSPM.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

Washington Business Journal: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.bizjournals.com/washington/prnewswire/press_releases/District_of_Columbia/2007/05/17/CLTH041

Boston Herald: Hey kids, take a byte! Junk food biz appealing to young Web appetities
http://news.bostonherald.com/localRegional/view.bg?articleid=1001860

Ventura County Star: Hispanic News: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=VENCTYHSP.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

Arizona Republic (azcentral.com): Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=AZCHSP.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

KRON San Francisco: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://kron.com/Global/story.asp?S=6528960

Yahoo! News: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://news.yahoo.com/s/usnw/20070517/pl_usnw/comprehensive_new_report_documents_use_of_ digital_marketing_tactics_by_food___beverage_companies_targeting_children___teens

Marketing Vox: Group Seeks Regulations on Digital Food Marketing to Kids
http://www.marketingvox.com/archives/2007/05/18/group-seeks-regulations-on-digital-food-marketing-to-kids/

iMedia Connection: Study Links Marketing to Child Obesity
http://www.imediaconnection.com/news/14979.asp

Online Media Daily: FTC Urged To Probe Digital Food Marketing To Kids
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=60505

Broadcasting & Cable: FTC Asked to Conduct a Broader Food Marketing Inquiry
http://www.broadcastingcable.com/article/CA6442853.html

Radio Iowa: Harkin critical of Shrek for promoting junk food
http://www.radioiowa.com/gestalt/go.cfm?objectid=9B00630C-9A4E-C652-798C41202EE943E5

Broadcast Newsroom: FTC Asked to Conduct a Broader Food Marketing Inquiry
http://quantel.broadcastnewsroom.com/articles/viewarticle.jsp?id=141169

Reclaim the Media: Study documents new interactive junk food marketing techniques aimed at kids
http://reclaimthemedia.org/advertising/study_documents_new_interactiv=5238

ClickZ News: Center for Digital Democracy Takes Aim at Digital Food Marketing to Kids
http://clickz.com/showPage.html?page=3625894

ZDNet: Protecting kids from online foods ads
http://news.zdnet.com/2100-9595_22-6184479.html

Marketing VOX: Childhood Obesity Gets Boost from Online Marketing
http://www.marketingvox.com/archives/2007/05/18/childhood-obesity-gets-boost-from-online-marketing/

Webpronews: Marketers, It's Your Fault Kids Are Fat
http://www.webpronews.com/topnews/2007/05/18/marketers-its-your-fault-kids-are-fat

Media Post Publications: FTC Urged to Investigate Digital Marketing to Kids
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=60567

CommonDreams.org: CCFC Statement on "Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age
http://www.commondreams.org/news2007/0517-03.htm

SOPHE News You Can Use: Comprehensive New Report Documents Use of Digital Marketing Tactics by Food & Beverage Companies Targeting Children & Teens

PR Newswire: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://sev.prnewswire.com/advertising/20070517/CLTH04117052007-1.html

AOL Money & Finance: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://money.aol.com/news/articles/_a/comprehensive-new-report-documents-use/n20070517060309990036?cid=2369

All Points: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.allpointsresearch.com/view.asp?cat=Advertising&file=200705170600PR_NEWS_USPR_____CLTH041.xml

Bizjournals.com: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.bizjournals.com/prnewswire/press_releases/District_of_Columbia/2007/05/17/CLTH041

Bolsamania: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.bolsamania.com/internacional/noticia.php?origen=feed_prnews.noticias&id=CLTH04117052007-1&isin=

Breitbart.com: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.breitbart.com/article.php?id=prnw.20070517.CLTH041&show_article=1

Medicaldevices.org: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=MDMA.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

Quote.com: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.quote.com/qc/news/story.aspx?symbols=PRNEWS:100&story=200705171000_PRN_93438706

RBC Dain Rauscher Inc.: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
https://sites.stockpoint.com/dain/newspaper.asp?site=D&Mode=Media&Story=20070517/137p7956.xml

Snack Food & Wholesale Bakery: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.snackandbakery.com/viewprnews.php?nid=16464

State House News Service: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SHNSPOL.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

The Hill: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=THEHILLPOL.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

TXCN: Texas Cable News: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=TXCN.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

WFAA: Dallas/Fort Worth TV8: Comprehensive New Report Documents Use of Digital Marketing Tactics By Food & Beverage Companies Targeting Children & Teens
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=wfaa.story&STORY=/www/story/05-17-2007/0004590480&EDATE=THU+May+17+2007,+06:00+AM

Blogs May 17, 2007

i-Advertising: Is online marketing making kids obese?
http://i-advertising.com/?p=32

Benton Foundation: Protecting Kids from Online Food Ads
http://www.benton.org/index.php?q=node/5924&rss=taxonomy/term/6/

Blogs May 18, 2007

Shaping Youth: Digital Marketing Tactics Revealed to FTC: Report At DigitalAds.org
http://www.shapingyouth.org/blog/?p=445

The Daily Table: As if the Commercials Weren't Bad Enough
http://www.sustainabletable.org/blog/archives/2007/05/as_if_the_comme.html

Free Press: Protecting kids from online food ads
http://www.freepress.net/news/23234

Blog Thirteen: Media Briefing for 5/17/07
http://www.thirteen.org/blogs/index.php?itemid=153

Flying Hamster: Is Online Marketing Making Kids Obese?
http://flyinghamster.com/post/39239

BenettonTalk: Marketing to Children 2.0
http://www.benettontalk.com/2007/05/marketing_to_children_20.html

NetFamilyNews.org: Rein in on Food Marketers?
http://netfamilynews.blogspot.com/2007/05/rein-in-food-marketers.html

The Swamp: Swamp Sunrise
http://newsblogs.chicagotribune.com/news_theswamp/2007/05/swamp_sunrise_11.html

YPulse: The Square Burger Might Not Be Your Friend For Long
http://ypulse.com/archives/2007/05/the_square_burg.php

Associated Content: Marketers Target Children, Adolescents, Directly Through Social Networking and New Technologies
http://www.associatedcontent.com/article/249588/marketers_target_children_adolescents.html

Freedom To Differ: Friday, 18 May 2007: Daily News Links
http://www.freedomtodiffer.com/freedom_to_differ/2007/05/daily_news_link_18.html

Blogs May 19, 2007

9:01AM: Online marketing boosts obesity
http://www.901am.com/2007/online-marketing-boosts-obesity.html