Food, beverage, restaurant and entertainment companies are increasingly harnessing Big Data to target consumers in retails settings, yet researchers do not know how their tactics influence diets and community health. To help close that knowledge gap, this memo reviews existing literature on food- and beverage-related digital marketing strategies and outlines recommendations for future research. Download the report >
The toll in human suffering and health costs from diet-related disease is stark. Addressing the digital marketing of unhealthy food and beverages to youth is a key step toward easing this toll and ensuring a healthy future. This report from the Public Health Advocacy Institute, Berkeley Media Studies Group and Center for Digital Democracy describes state legal approaches available to stem the harmful tide of digital food marketing targeted at children and teens.
Digital food marketing to young children is not only inherently deceptive, it threatens kids' health. This report from the Public Health Advocacy Institute, Berkeley Media Studies Group and Center for Digital Democracy explores how state consumer protection law can be used to limit harmful digital food marketing to vulnerable child and teen consumers. Read the executive summary or download the full report >
With young people's growing use of digital devices, food and beverage companies are now able to target them in more ways than ever, often with deceptive content that makes it harder for youth to recognize as marketing. Some legal protections have yet to catch up with advances in digital marketing, but existing prohibitions on unfair and deceptive practices can be used to protect kids.
Digital games are a popular tactic that food and beverage companies use to market unhealthy products to kids and teens. Research shows there is a connection between gaming and obesity, and advergames can have a harmful effect on kids' eating habits. However, the sheer volume of gaming platforms and apps makes state regulation a challenge.
The explosion of digital culture in recent years has changed how fast food and soda companies market to children and teenagers. Today, powerful and intense promotions are completely, seamlessly integrated into young people's social relationships and minute-by-minute interactions. This report explores some of marketers' latest techniques, explains why they should concern public health advocates, and offers resources for taking action.
Four consumer advocacy groups file a complaint with the Federal Trade Commission, asking the agency to investigate the ethics of PepsiCo and Frito-Lays' digital marketing practices. The complaint highlights PepsiCo's "Snack Strong Productions" campaigns, emphasizing how the company has created "immersive" experiences to target and mislead teens into becoming Frito-Lay consumers. A collection of appendices includes videos, interviews, Frito-Lay online content and other evidence to support the complaint.
With technology's increased presence in our daily lives has come new ways for advertisers to digitally market to kids and teens. This report exposes some of the new — and often deceptive — tactics that food and beverage companies are using reach young audiences and makes recommendations for policy changes to better protect youth online.
Everywhere children and youth go, marketing follows them, touting foods and drinks they would be much better off avoiding. This report illuminates the latest developments in the digital media marketplace and what it means for the health of young people.
Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, we convened a group of scholars to develop a conceptual framework for understanding the impact of the digital practices on food and beverage consumption among children and youth and a research agenda to guide future studies of that impact.