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|Sponsored Snapchat Lenses: “The most playful way to make an impact”
“Sponsored Lenses offer a completely new take on brand activation, offering not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created. To activate Lenses, Snapchatters simply press and hold on their faces. Some Lenses include prompts like “raise your eyebrows” to trigger an animation, adding a fun twist to the experience. And when you’re finished playing, it’s easy to send Lenses to a friend or post one to your Story. On average, Snapchatters play with a Sponsored Lens for 20 seconds.”
|Coca Cola integrates outdoor and digital marketing via Times Square
Posterscope looked to get a new generation of tech savvy and Twitter-addicted consumers, particularly among Gen Z’s (11-19). We wanted to encourage social participation while supporting the initiative of Coca-Cola, to develop a web experience that celebrates stories behind each of our names. By having consumers Tweeting #CokeMyName in Times Square, consumers were able to view a personalized story of their name broadcasted by Clear Channel digital OOH screens, followed by a picture advertising the story on a nearby opposite building for 15 seconds. Posterscope generated over 350 million social impressions and 42,000 posts using #CokeMyName hashtag. Tweets were mentioned across the USA as well as 110 other countries.
|Influencer Marketing Case Study - McDonald’s Blended Ice
Challenge “McDonalds wanted to align their new range of McCafe Blended Ice drinks with summer fashion trends.” Strategy “We identified Lilly Melrose and Sam King as the perfect influencers because of their young audience, interest in fashion and love of McDonald’s. Each month they created a male and female outfit inspired by a different McCafe Blended Ice drink and photographed themselves and a friend in the outfit in bright street locales. The images were hosted on McDonalds’ Facebook competition tab where fans could win prizes by voting for their favourite.”
Source: billion, dollar, boy?
|Subway bolsters digital assets
Subway on Tuesday said it has acquired assets from the Canadian e-commerce team Avanti Commerce as part of the sandwich giant’s continued efforts to build its digital presence. In making the acquisition, Subway is buying a 20-person team, which will remain in Vancouver and help the chain bolster its mobile ordering and payment capabilities. It could also speed Subway’s development of in-store kiosks, something the chain is developing alongside Avanti.
Source: Restaurant News?
|We Gave The Web Something To Taco Bout
And why would they? To view a menu they’ve already memorized? When craving hits, seeing is not enough. You want to order the food too. That’s why we built Ta.co, Taco Bell’s new eCommerce site. It lets fans order anything they can dream up – at home, or on their phone, making fast food, even faster.
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