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| Cheez Doodles Transforms itself for the digital marketing era - February 08, 2010 Wise Foods needed to reinvent the online presence for their Cheez Doodles heritage brand and they were looking for an innovative solution. Enter... augmented reality, interactive games, character design, and social media outreach programs. The brand went from 0 to 100 mph in terms of it's interactivity and engagement with users... Source: Zemoga |
| Coca Cola links with NBC to use mobile marketing for Winter Olympics tie-in - February 08, 2010 Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium... There is also an NBC Olympics Cheer application that features noises such as cowbells and air horns. Coca-Cola Co. sponsors the Cheer application. The soft drink giant tapped mobile for the launch of a multifaceted Olympic Games-themed program in the United States designed to engage on-the-go fans. The campaign is anchored by a group of high-profile U.S. Olympians and champions, known as the Coca-Cola “Six Pack” of athletes, limited-edition Olympic Games-themed packaging, mobile media and digital experiences. The brand partnered with NBC and launched a custom WAP site to support the campaign at http://m.cokeopengames.com <http://m.cokeopengames.com/> (see story <http://www.mobilemarketer.com/cms/news/advertising/5263.html> ). Source: Mobile Marketer |
| McDonald's uses Twitter "to listen and learn from all of our fans and followers" - February 05, 2010 Source: Twitter |
| Coca Cola Targets Teens via Mobile for Olympics Marketing Campaign - February 4, 2010 Excerpt: The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the United States designed to engage on-the-go fans. The campaign is anchored by a group of high-profile U.S. Olympians and champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, mobile media and digital experiences. The brand has partnered with NBC and launched a custom WAP site to support the campaign, which will go live on Wednesday, Feb. 3. “The overall ‘Open the Games. Open Happiness’ campaign targets fans of the Olympic Winter Games, with a special emphasis on moms and teens,” said Linda Cronin, director of media interactive communications at Coca-Cola North America, Atlanta. “Coca-Cola is the exclusive sponsor of Team USA content on NBCOlympics Mobile, which allows us to promote our Coca-Cola Six-Pack of athletes, information about our Olympic-themed collectible cans as well as cool downloads," she said....For Olympic Games fans on the go, Coca-Cola offers a mobile site that reflects the content found on MyCokeRewards.com, plus downloadable wallpaper of the athlete silhouettes featured on the collectible cans. MyCoke.com is a destination for teens looking to interact with Coca-Cola and the Olympic Games. Visitors can design their own digital Coke bottle to share with others and learn about the Coca-Cola Six Pack of Olympic athletes. Teens can also view videos, including Coca-Cola Olympic Games commercials and U.S. Olympic Committee webisodes featuring the “Six-Pack” of Olympic athletes, and participate in an interactive global video game. Coke Open Games Mobile site: http://m.cokeopengames.com Source: Mobile Marketer |
| Pizza Hut uses wide range of digital marketing techniques to build "up an appetite for its pizzas, pastas and wings - February 4, 2010 Excerpt: Whether it’s the Pizza Hut iPhone app (the most highly recognized branded mobile app of 2009), the brand’s fun and ordering-friendly experience on pizzahut.com that’s grown to a nine-figure business in less than four years, the active Facebook community or the signature online deals, the brand has built up an appetite for its pizzas, pastas and wings by creating closer relationships with people by offering them value beyond the product. Pizza Hut homepage: <http://www.pizzahut.com> Pizza Hut iphone app: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321560858 Pizza Hut Facebook page: http://www.facebook.com/home.php?#/PizzaHut?ref=ts Forbes.com ‘Best Branded Mobile Apps’: http://www.forbes.com/2009/11/23/best-worst-apps-cmo-network-best-apps_slide_2.html Source: imc2 |
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