Post brings back Oreo cereal after 10 years with Walmart exclusive – 06/06/2017
Oreo O’s will return to U.S. grocery store shelves on June 23 after a 10-year absence, manufacturer Post Holdings said on its website.
The crème-coated, Oreo-flavored cereal will be sold exclusively in Walmart stores for a three-month period, although it has continued to be available in South Korea and online.
The cereal debuted in 1998 and was sold through 2007, when Post split with the Kraft Foods Group, which is now part of Mondelez International. Post owns the cereal’s recipe while Mondelez owns the rights to the Oreo brand name.