Coca-Cola affirms mobile strategy with interactive QR code push – 05/31/2012
Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level.
The company partnered with ScanLife on the mobile initiative. By using mobile bar codes, Coca-Cola is strengthening its position in the mobile space and further engaging with consumers.
“By placing QR codes on Coca-Cola cans, the company is utilizing ScanLife to build relationships with their consumers and discover what content interests their customers the most,” said Mike Wehrs, president/CEO of ScanLife, New York.
“Mobile bar codes are a convenient way for their customers to engage with the brand right from the can, bottle or package,” Mr. Wehr said.
“In this case, Coca-Cola can introduce its customers to new promotions as they develop, exclusive videos and a social community called SmileWorld,” he said.
“The platform helps them manage the delivery of these dynamic experiences, and provides valuable intelligence on how people are engaging.”
Date of Publication: 05/31/2012
Source: Mobile Marketer
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