Pepsi's 10 minute movie for China market scores 100 million views – 04/20/2012
excerpt: Pepsi has also picked on the significant ritual during Spring festival where 1.3 billion Chinese people go home to reunite with their parents, families, and friends. However, the brand took it a step further based on a study that revealed 70 percent of Chinese youths no longer want to go home.
Leveraging famous Chinese celebrities and award winning director Zhang Guoli, Pepsi created a 10-minute mini-movie titled “Bring Happiness Home” highlighting its leading brands Pepsi Cola, Lay’s, and Tropicana.
The story centers around a Chinese family and how the three Pepsi company brands (each representing a story in itself that forms a bigger story) brought all its family members together during the holidays.
The mini-movie also reinforced the concept of happiness through the Mandarin character “le”, meaning happiness featured in all three of its Pepsi brand names.
Video source: http://www.youtube.com/watch?feature=player_embedded&v=WQ_B-Nh5bHk