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Facebook continues coupon test with larger News Feed stories – 01/10/2012

Facebook has partnered with another national restaurant chain to test a feature that lets pages post coupons and promote them with Sponsored Stories. This time around, claiming coupons generates a more prominent story in users News Feeds, which could lead more users to discover offers. The feature has several implications for page engagement and advertising both on the site and on mobile devices.

Sandwich chain Which Wich has been making “offer” posts similar to the “coupon” post we saw BJ’s Restaurant and Brewhouse advertising in early December. Which Wich first shared a coupon for a free 22-oz. soft drink with purchase of any sandwich on Dec. 27. As of this writing, 4,354 people have claimed the offer — a small percentage of the restaurant’s more than 104,000 fans. The company has also begun using Facebook homepage ads to promote the deal.

Date of Publication: 01/10/2012
Source: Inside Facebook
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