Kellogg's use of rich media to drive interactive experiences with the product – 02/11/2010
Excerpt:
As part of the Froot Loops Starberries ad campaign we helped create Flash animated Pointrolls users could interact with to create awareness for new Froot Loops Starberries and drive traffic to the frootloops.com website. Users can watch videos of the television commercial segments as well as play the "Vine Climb" video game.
Date of Publication: 02/11/2010
Source: Philosophy Factory
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