McDonald's uses online marketing service that places celebrities at a brand's disposal – 02/10/2010
Choose from thousands of nationally, regionally, and locally targeted talent. Secure them on a campaign basis for use in cross-media endorsement campaigns with no long term contracts or negotiations. Leverage BAT’s consumer incentive tools to generate deeper user engagement with your brand via: ticket giveaways, talent appearances, signed traditional & virtual memorabilia, social media outreach, and contests/sweepstakes management...or digital campaigns, comprehensive reporting is fully integrated with advertiser ad management systems. BAT also provides the option to swap out Talent mid-campaign to improve and optimize results. Offline, BAT requires all media channels to verify full play of ad plan post-campaign.
Date of Publication: 02/10/2010
Source: Brand Affinity
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