NBC details aggressive mobile initiatives for 2010 Olympic. Frank Harnick. Mobile marketer. February 8, 2010. – 02/08/2010
Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium... There is also an NBC Olympics Cheer application that features noises such as cowbells and air horns.
Coca-Cola Co. sponsors the Cheer application.
The soft drink giant tapped mobile for the launch of a multifaceted Olympic Games-themed program in the United States designed to engage on-the-go fans.
The campaign is anchored by a group of high-profile U.S. Olympians and champions, known as the Coca-Cola “Six Pack” of athletes, limited-edition Olympic Games-themed packaging, mobile media and digital experiences. The brand partnered with NBC and launched a custom WAP site to support the campaign at http://m.cokeopengames.com <http://m.cokeopengames.com/> (see story <http://www.mobilemarketer.com/cms/news/advertising/5263.html> ).
Date of Publication: 02/08/2010
Source: Mobile Marketer
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