Pizza Hut is revolutionizing the way people order, enjoy food and engage with restaurant brands. – 02/04/2010
Excerpt:
Whether it’s the Pizza Hut iPhone app (the most highly recognized branded mobile app of 2009), the brand’s fun and ordering-friendly experience on pizzahut.com that’s grown to a nine-figure business in less than four years, the active Facebook community or the signature online deals, the brand has built up an appetite for its pizzas, pastas and wings by creating closer relationships with people by offering them value beyond the product.
Pizza Hut homepage: <http://www.pizzahut.com>
Pizza Hut iphone app: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321560858
Pizza Hut Facebook page: http://www.facebook.com/home.php?#/PizzaHut?ref=ts
Forbes.com ‘Best Branded Mobile Apps’: http://www.forbes.com/2009/11/23/best-worst-apps-cmo-network-best-apps_slide_2.html
Date of Publication: 02/04/2010
Source: imc2
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