Coca-Cola Olympic Winter Games campaign features mobile. – 02/04/2010
Excerpt:
The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the United States designed to engage on-the-go fans.
The campaign is anchored by a group of high-profile U.S. Olympians and champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, mobile media and digital experiences. The brand has partnered with NBC and launched a custom WAP site to support the campaign, which will go live on Wednesday, Feb. 3.
“The overall ‘Open the Games. Open Happiness’ campaign targets fans of the Olympic Winter Games, with a special emphasis on moms and teens,” said Linda Cronin, director of media interactive communications at Coca-Cola North America, Atlanta.
“Coca-Cola is the exclusive sponsor of Team USA content on NBCOlympics Mobile, which allows us to promote our Coca-Cola Six-Pack of athletes, information about our Olympic-themed collectible cans as well as cool downloads," she said....For Olympic Games fans on the go, Coca-Cola offers a mobile site that reflects the content found on MyCokeRewards.com, plus downloadable wallpaper of the athlete silhouettes featured on the collectible cans.
MyCoke.com is a destination for teens looking to interact with Coca-Cola and the Olympic Games.
Visitors can design their own digital Coke bottle to share with others and learn about the Coca-Cola Six Pack of Olympic athletes.
Teens can also view videos, including Coca-Cola Olympic Games commercials and U.S. Olympic Committee webisodes featuring the “Six-Pack” of Olympic athletes, and participate in an interactive global video game.
Coke Open Games Mobile site: http://m.cokeopengames.com
Date of Publication: 02/04/2010
Source: Mobile Marketer
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