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Say Coke: Coca-Cola selfie bottle – 06/28/2017


Coca-Cola targets millennials by inserting their branding into selfies. They created a cap with a small slot that will hold a smart phone to take a photo, like a selfie stick would. This Coca-Cola selfie stick angles the photo so that the bottleā€™s label and brand appears in the corner of each selfie.

https://vimeo.com/191086196

Date of Publication: 06/28/2017
Source: Cannes Lions
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