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#Eaternet – 06/21/2017


Eaternet is a Hershey’s ad campaign that targeted Brazilian youth. It centered around a website that updated daily with socially relevant, interactive content. From the website, participants could win chocolate pieces that weighed 1.5 kg each, shaped in fun, web-themed molds and delivered to their doors. To win, they had to buy Hershey’s products and register with product codes online. Hershey’s also enlisted famous Youtube personalities to help promote the campaign. As a result, they experienced a 20% increase in sales.

Date of Publication: 06/21/2017
Source: Cannes Lions
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