McDonald's move to mobile ordering will be closely watched – 03/31/2017
McDonald's recently unveiled plans to implement mobile ordering and curbside pickup are living proof that even the mightiest brands now know thaht when it comes to the future of customer service, the writing is on the wall — or at least the mobile screen in this case.
Mobile ordering is the new standard and as the QSR giant now follows in the techy footsteps of chains like Starbucks, Panera Bread and Dominos, it's clear that many more restaurants will soon follow in order to provide customers the most up-to-date and easy-to-use experience, while also opening doors to better access to their favorite brands.
Not only can customers now place orders well in advance, they can connect more closely with the places they love to eat, while also better meeting their individual dietary demands and whims, regardless of where they are at any given time. But the hefty transition restaurants must make to this new way of life also presents a prime opportunity to fail spectacularly without the right preparation, foresight and planning.
So, yes, the opportunity for mobile ordering is ripe. But, it's critical that McDonald's and those which will follow suit both understand prepare well for the challenges that may be encountered during rollout.