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Food, Beverage and QSRs use digital to achieve success in 2016 – 01/03/2017

 ”...many well-known consumables brands also demonstrated notable creativity in employing social media and a variety of new digital platforms….Buffalo Wild Wings took advantage of geo-targeting tech with a March Madness campaign that offered college basketball fans in 42 cities a free Uber ride to or from participating B-Dubs locations, through a promotion using the Uber app. 

Also in March, ConAgra exemplified traditional food CPGs’ efforts to diversify their sales channels by introducing Amazon Dash Buttons for Hunt’s tomatoes, Slim Jim meat snacks, Orville Redenbacher’s popcorn and David sunflower seeds. All were the first Dash Button entries in their respective product categories.

...Cheetos ran several innovative campaigns...hose included a social and digital contest that offered significant cash prizes, as well as a place in an online “Cheetos Museum” for photo entries of Cheetos shaped like animals or other recognizable objects, or famous people, buildings or landmarks. 

Hershey diversified by entering the snacks business, and employed humorous police-themed TV spots in conjunction with digital advertising and a dedicated "SnackPatrol" campaign Twitter channel...”

Date of Publication: 01/03/2017
Source: MediaPost Publications
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