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TAPAD Satisfies Snickers’ Hunger for a Game-Changing Campaign – 11/28/2016


The Mission: Create a teaser ad with compelling game-like features for Snickers’ Super Bowl campaign to drive maximum engagement on desktop, tablet and mobile.
The Campaign: Phone and tablet users were prompted to shake their devices in order to “free” a candy bar lodged in a virtual vending machine. On a computer, viewers were prompted to click a button as fast as they could to free the candy, rather than shake their device. Once the candy bar dropped, a sneak preview of Snickers’ Super Bowl commercial appeared.
The Results: Time spent engaging with this cross-device campaign was 5X greater than the industry average. Satisfied users, and an even more satisfied client.
Previews:

Date of Publication: 11/28/2016
Source: TAPAD
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