Making an impact with bite-sized content – 11/17/2016
Making creative ad content a priority, Mondelēz International partnered with Facebook’s Creative Shop to create engaging ads for the campaign. It also enlisted help from its agencies Dentsu Mobius, FCB and Carat. All parties came together in the same room for a one-day creative hack session, drawing on their wide range of skills to come up with an inspired creative solution that would deliver results.
Facebook helped Mondelēz International create ad content that appealed to specific audience segments, achieving a measurable lift in brand awareness, ad recall and purchase consideration for Mini Oreos.
In under 6 weeks, the campaign delivered:
6-point lift in ad recall for Mini Oreo
5-point increase in purchase intent for the Oreo brand
18.6 million target consumers reached
Date of Publication: 11/17/2016
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